And nearly as soon as it ascended, one big logistical decision would lead to its rapid decline.
It is the story of Universal camera, documented in print as well as online. Had its momentum not been upended by global conflict that cut off its supply line, it is anyone's guess as to how history would have played out for this once popular brand.
The "Univex" AF line was in many ways the bread and butter of the company, debuting in 1935 and bringing low acquisition cost and extreme portability to the masses. Initially costing under a dollar, successive models that added improvements resulted in modest price increases over the following years, but these value priced cameras were merely a gateway to sell film and developing on Universal's "00" size film, the real cash cow of the operation. Thousands of these cameras were made and sold, and within a few short years, Eastman Kodak had some serious competition to their value market from Universal folks, whose AF line had sold over a million cameras by the late 1930's.
Add in escalating conflict in Europe and this competition came to an abrupt halt. Gevaert in Belgium, supplier of the film for the Univex lost their trade lines to the west as World War II began taking shape, resulting in a sharp dip in sales of both cameras and film. By the time the connection was restored, the damage had been done and the "00" format faded away from view by the early 1950's.
As a result, perhaps more than any other single camera model aside from the 116 format Kodak Vest Pocket 1A, the Univex AF may hold the distinction as the most common camera model seen today for which film in its format can not be reasonably acquired.
Today, the five models of the AF line are coveted by many camera collectors who enjoy their art deco styling and miniature footprint. But it seems that these sleek little cameras are too often relegated to being display items partially as a result of the film availability issue. Go ahead and try to "Google" for images taken with a Univex AF camera model. I have the feeling you'll come away empty-handed. I know I had no luck at all. There is no Flicker group for shooters of Univex AF cameras, and no Lomography feature page.
Big camera, small footprint in what the gilded box states as being a "jewel of a camera." Univex AF cameras were all simple and cost effective folding cameras that emphasized portability. Folded down, a Univex AF model camera carries a very modest footprint, as can be seen when compared to other relational items in scale.


