It may be the three letters that the film photographic community wishes to forget the most, or at least the three letters that have been most forgotten...
A P S
Promised to be the next generation of film format that would be able to adopt all that technology had to offer at the time, the Advanced Photo System, which debuted in 1996, turned out to be much ado about nothing. Largely aimed at the casual consumer market, the 24mm wide film format enabled multiple print formats from the same roll, title and data printing on print backs, mid-roll changes, and data exchanges for optimal print quality.
After a somewhat rocky start of getting the infrastructure in place to APS film across the country, the APS film format briefly made inroads into share of the film photography market in the late 1990's, before the full scale advent of consumer digital camera imaging, which tore deeply into its market share. The film format officially held on to about 2011 before being discontinued.
The reasons for the failure of APS are many, and since the internet has been around for its entire history, there is much written online to document the timeline of the rise and fall of the format. Today, there is little in the way of nostalgia for the format; in fact there is often downright resentment for it being a "gimmick" to which the camera and film manufactures placed their attention instead of the existing formats. Still, some of the best features of the format made their way into the last models of 35mm cameras, or were adopted and refined in digital formats popular today.
While a handful of consumers may stubbornly shoot their APS cameras and remaining stock, there seems little in the way of nostalgia for the format or the cameras which defined it. The result is that for the savvy shooter, there are a nice mix of interesting bargains available in APS. Film of still quite usable vintage can be had for under $3 per roll online, while some nicely featured APS cameras are a great bargain on the used market. This is just one such camera...