From the Lomography Site:
If you believe that life is best captured in color, then give Washi Film X a try. This panchromatic negative mask-less color film delivers high saturation, crystal clarity and an overall warm tone. Originally designed for road traffic surveillance, this emulsion yields a distinct texture to give your photographs beaming with character. What’s more, you can also process it as a slide film for even more vibrant hues!
Imagine a 400 speed color film that you could elect to process either as a color negative for printing, or in E6 chemistry as a vibrant transparency with amazing color. This is pretty much what is claimed of Washi-X, a new film offered by Lomography.
The name derives from a hand made Japanese paper, and indeed the purveyors of Washi-X are actually trying to summon the spirit of hand making paper in another of their products, Film Washi, an ISO 25 medium made in small batches for the analog market. This French made product is certainly unique in its nature and made with a great degree of pride.
But what of their Washi-X product? Is this some miracle product made from scratch that might forever change the dynamic of analogue photography? Is it even possible to make color film from scratch with any degree of consistency? Is it possible to make a version with a Kodachrome palette? Can I get "less filling" and "tastes great?"
Packaging of Film X is admittedly pretty slick, with a sleeve bundled by a label rather than the typical plastic film can.